Email marketing is an effective digital strategy of sending emails directly to existing and prospective customers.
Fourteen Media Group can help you to reach your customers directly without you needing to go to them. We can communicate on your behalf straight to their inboxes and, as a result, we can generate more traffic and sales.
Email marketing helps to build up a jam-packed client database who are eager to hear all about your business. The content of the emails can vary from selling products to seasonal promotions. They can also include different content such as those big announcements that need to be conveyed.
Consequently, your audience will grow. This results in a strengthened brand and a bigger platform to circulate your message. Also, having a sign-up form on your website and social media will import subscribers to expand your mailing list and your reach.
Finally, we can create custom fields on your email database so that customers can be categorised by attributes such as age, gender, location and even whether they prefer to shop online or in-store. This data can then be used to tailor ads to a target audience and increase engagement.
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